Heritage Council

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Co. Louth Visitors Survey 2012 (2013)

Louth Report

This report presents the findings of the Co. Louth Visitor Survey 2012 conducted between June and August 2012.  The aim of the research was to profile inbound visitors based on demographic, behavioural and motivational characteristics.

By far the most popular reason for visiting the county was to visit Heritage Sites at 18%. A further 12% was specifically for photography purposes, 8.8% to visit family or relatives, 6.7% for sightseeing purposes and 3.8% for genealogical reasons.

Identifying the main reason why people visit Co. Louth and the factors that influence their decisions can help to understand people’s motivations and therefore assist in future marketing efforts for the county.

View the full report here [pdf 628kb].